The situation
The work brings together physical collateral, institutional applications, recurring product communication and digital campaign formats developed for Groupe SOGEBANK.
Corporate & Digital Communication
Corporate & Digital Communication — Groupe SOGEBANK
A selection of corporate, institutional and digital communication applications developed for Groupe SOGEBANK across physical collateral, recurring campaigns, web banners and promotional modules.
- Period
- 2024 — Present
- Responsibility
- Art direction · Corporate communication design · Digital campaign design · Visual adaptation
- Status
- Official
Project Snapshot
A concise view of the work and its limits.
- Challenge
- Maintain clarity and brand continuity across physical collateral, institutional communication and recurring digital campaign formats.
- Responsibility
- Art direction · Corporate communication design · Digital campaign design · Visual adaptation
- Evidence
- Multichannel consistency · Brand adaptation · Institutional communication
- Constraint
- Different messages, formats and entity identities must remain legible, recognizable and appropriate to a regulated institutional context.
- Status
- Official
Overview
One institutional language across physical and digital communication.
Responsibility
Art direction · Corporate communication design · Digital campaign design · Visual adaptation. The work connects physical and digital applications without claiming a complete Group design system.
Selected institutional applications.
A concise selection of supplied applications demonstrates the visual language across credible corporate and institutional formats.
Corporate collateral
A physical application of the institutional brand.
Institutional brand application developed for corporate and internal use.
Art direction · Graphic design · Print applicationDigital campaign interfaces
Recurring messages adapted across products, services and Group entities.
Recurring offers, organized through one message structure.
A focused selection shows how the same message structure supports different product and service formats.
One campaign framework, adapted across Group entities.
The supplied applications retain their entity identities while following a consistent digital communication structure.
Compact campaign formats for focused messages.
Three supplied modules demonstrate how the same hierarchy adapts to shorter promotional and service messages.
The thinking behind the work
A stable institutional language, adapted to each communication objective.
What made it difficult
Messages, formats and Group entities varied, while the communication still needed to remain recognizable and appropriate to a regulated institutional context.
What I understood
Consistency did not require every application to look identical. It required a stable hierarchy and recognizable brand cues that could adapt to different objectives.
What I built
A controlled communication logic based on message hierarchy, typography, brand markers and adaptable composition rules.
How it came to life
The logic appears across corporate collateral, product banners, entity adaptations and promotional modules.
Evidence layer
What this project demonstrates
- Multichannel consistency
- Brand adaptation
- Institutional communication
- Invariants and variables
Details available on request.