The situation
Digital and print campaign visuals were developed for the Haitian market across local moments and promotional formats.
Campaign Communication
7UP Haïti — Campaign Adaptations
A selection of campaign visuals developed for local moments and promotional formats.
- Period
- 2022 — 2024
- Responsibility
- Visual concepts · Graphic design · Format adaptation
- Status
- Official
Project Snapshot
A concise view of the work and its limits.
- Challenge
- Adapt a global brand language to energetic local digital and print campaigns.
- Responsibility
- Visual concepts · Graphic design · Format adaptation
- Evidence
- Brand adaptation · Art direction · Format adaptation
- Constraint
- Local campaign moments had to remain aligned with the product and established 7UP brand codes.
- Status
- Official
Selected campaign visuals.
A directed selection of applications. Open any visual for a closer view.
What made it difficult
Each campaign moment needed a distinct idea while remaining aligned with the product and established 7UP brand codes.
What I understood
Product recognition, freshness and the established green palette needed to remain the anchors as the message changed.
What I built
Product-led compositions using color, cold surfaces and a clear visual hierarchy around one promotional idea.
How it came to life
The approach was adapted across selected social, print and seasonal campaign formats.
Evidence layer
What this project demonstrates
- Brand adaptation
- Art direction
- Format adaptation
Details available on request.