The situation
The Haiti Mall needed social communication that could speak both to people discovering local businesses and to merchants seeking greater visibility.
Marketplace & Retail Communication
The Haiti Mall — Social Campaign System
A social campaign system developed for The Haiti Mall around merchant visibility, local business discovery and event promotion.
- Responsibility
- Campaign art direction · Social media design · Visual adaptation
- Status
- Selected work
Selected campaign visuals.
A directed selection of applications. Open any visual for a closer view.
What made it difficult
Business discovery, merchant promotion and event communication required different messages, but the campaign still needed to feel like one recognizable system.
What I understood
A stable visual frame could carry varied calls to action while allowing each message to keep a clear focal point.
What I built
A campaign family based on an orange brand field, direct headline hierarchy, recurring curved framing and consistent brand placement.
How it came to life
The system appears across local discovery, entrepreneur support and event promotion applications.
Evidence layer
What this project demonstrates
- Campaign system
- Social communication
- Visual consistency
- Message adaptation
Details available on request.