The situation
A series of campaign visuals connected MaltaH with community, culture and everyday moments.
Brand & Campaign Communication
MaltaH — Social Campaign Visuals
Real campaign work connecting product, family, culture and local communication moments.
- Period
- 2022 — 2024
- Responsibility
- Art direction · Graphic design · Visual storytelling
- Status
- Official
Selected campaign visuals.
A directed selection of applications. Open any visual for a closer view.
What made it difficult
Each moment required a distinct message without losing the brand's recognizable product and local character.
What I understood
People, product and Haitian Creole messaging could provide consistent narrative anchors across different campaign moments.
What I built
A warm visual language using product visibility, human situations and recurring typographic cues.
How it came to life
The language was applied to social and promotional formats centered on family, community and seasonal moments.
Evidence layer
What this project demonstrates
- Local context
- Visual storytelling
- Brand consistency
Details available on request.